Sunday, December 19, 2010

The case for collaborative consumption: Rachel Botsman on TED.com http://ping.fm/2p4az

Friday, November 12, 2010

Short Film: A Life On Facebook A day in the life...... http://ping.fm/JDAEW

Saturday, October 30, 2010

Flimé - The Cannibal Restaurant Case Study Brilliant! http://ping.fm/6mpbZ

Saturday, August 21, 2010

iNew York Times/i Bestseller Seth Godin to No Longer Publish Books Traditionally http://ping.fm/9pLtW
Have we had enough of fees and Taxes?


Why do we pay income tax? GST? HST? Bank fees?

When these taxes and charges were introduced we had immediate needs. World Wars were going on.

Now we pay because we have always paid…..WELL PEOPLE this is not a good enough answer for me.

How about you?

We must hold our elected officials accountable. We must pay attention to these dysfunctional ways organizations cipher money from us and have no measurements for success or failure. Everything that involves an institution asking for fees or taxes must have a quantitative performance metric attached. If the value is not being achieved we change it.

Think about what you have in your control today that you can introduce a quantifiable measurement. For 30 days see what happens with the performance of what you decide to measure.

What do you think?

By Kyle McGuffin

Have we had enough of fees and Taxes?

Why do we pay income tax? GST? HST? Bank fees?

When these taxes and charges were introduced we had immediate needs. World Wars were going on.

Now we pay because we have always paid…..WELL PEOPLE this is not a good enough answer for me.

How about you?

We must hold our elected officials accountable. We must pay attention to these dysfunctional ways organizations cipher money from us and have no measurements for success or failure. Everything that involves an institution asking for fees or taxes must have a quantitative performance metric attached. If the value is not being achieved we change it.

Think about what you have in your control today that you can introduce a quantifiable measurement. For 30 days see what happens with the performance of what you decide to measure.

What do you think?

By Kyle McGuffin

Saturday, August 14, 2010

What Makes Social Media Trustworthy? - eMarketer http://ping.fm/hfRXe

Wednesday, August 11, 2010

Old Spice Social Campaign Case Study Video http://ping.fm/xNwqC

Monday, August 9, 2010

YorkRegion Article: Vaughan school gives athlete an edge http://ping.fm/t8QKz

Friday, June 18, 2010

TED Blog: Aerial photos of the oil slick http://ping.fm/7A72e
Social Movement: Stop The Vuvuzelas! http://ping.fm/GCMTI
How to create a social-media news release http://ping.fm/9ZWFq

Thursday, June 17, 2010

Tuesday, June 15, 2010

The 10 Social Media Metrics Your Company Should Monitor http://ping.fm/qvNKB

Wednesday, June 2, 2010

Change is happening right before our eyes and the web is changing everything!

Can you imagine a world where we do not guess or hope on anything? A world where we can monitor and measure everything? Guess what? We live in this new world and it’s from the 40 year old internet called the World Wide Web. Accountability and Relevant Content is KING!

What does this mean?

Everything is quantifiable. No more spending 5.4B on R&D and hope that someone buys your product! What a waste of money! We all have the power and the tools to measure everything.

Why have we not started doing this? Mediocrity? Fear of change?

Let’s get started today! Let’s start a new and amazing revolution leveraging all our internet powers and customer thoughts and comments to make something and everything truly remarkable.

Below is the link to Avinash’s blog post. The challenge has been made by Arvinash. Bring this post to your superiors and ask if your company is taking advantage of what is in front of you? Let’s all achieve our goals and dreams!

Stay tuned to a June 8th major announcement from BayStreetSolutions.NET

http://ping.fm/VCgay

Enjoy!

Make it a great day!

By Kyle McGuffin

Change is happening right before our eyes and the web is changing everything!

Can you imagine a world where we do not guess or hope on anything? A world where we can monitor and measure everything? Guess what? We live in this new world and it’s from the 40 year old internet called the World Wide Web. Accountability and Relevant Content is KING!

What does this mean?

Everything is quantifiable. No more spending 5.4B on R&D and hope that someone buys your product! What a waste of money! We all have the power and the tools to measure everything.

Why have we not started doing this? Mediocrity? Fear of change?

Let’s get started today! Let’s start a new and amazing revolution leveraging all our internet powers and customer thoughts and comments to make something and everything truly remarkable.

Below is the link to Avinash’s blog post. The challenge has been made by Arvinash. Bring this post to your superiors and ask if your company is taking advantage of what is in front of you? Let’s all achieve our goals and dreams!

Stay tuned to a June 8th major announcement from BayStreetSolutions.NET

http://www.kaushik.net/avinash/2010/06/online-marketing-faith-based-initiative-fix.html

Enjoy!

Make it a great day!

By Kyle McGuffin

Monday, May 31, 2010

Advertising: The Work Life Balance Battle How is your balance in your life? http://ping.fm/Sk2RK

Sunday, May 30, 2010

Friday, May 28, 2010

English channels discover power of social media http://ping.fm/CpahE

Wednesday, May 26, 2010

The news environment in America | Project for Excellence in Journalism (PEJ) http://ping.fm/Y0oMK

Saturday, May 22, 2010

Infographic: YouTube Statistics, Facts & Figures http://ping.fm/SbIMw

Thursday, May 20, 2010

Wednesday, May 19, 2010

Having some phone challenges with Rogers. Please email, Twitter, FB, LinkedIn to communicate with us at Bay Street Solutions.NET.

Tuesday, May 18, 2010

How to Save the News - Magazine - The Atlantic http://ping.fm/YdBnO

Sunday, May 16, 2010

Diesel Cam: Connecting Stores With Facebook http://ping.fm/9UVuA

Friday, May 7, 2010

Social Media is here to stay!

So now what!

Don’t panic but embrace a new channel in your existing business plan that will enable your customers, clients, opportunities to share. Can you imagine a world where we don’t guess but listen and provide exactly what our customers want? Your business plan and your Key Performance Indicators (KPI) have not changed. But how you go-to market has changed drastically!

The new way is to IDENTIFY your target market and LISTEN to what the community’s saying. ENGAGE once you have value to offer but don’t sell…..SHARE your content and ask if this is what your clients want! They will tell you! Our job is to make sure our message and brand is crisp and easily understood.

This is how we do business in 2010!

Now we have empowered the customers with the ability to navigate the web and make their own decisions based on their research that includes our core network of friends and family. What a concept!

So now what?

If you have a product or service you should be thinking about packaging your content in a way that stands out on a global stage. Facebook is a channel for your product or service. That’s a great thing! Soon you will see purchases being made on Facebook and Levis is already there with the ability to see your friend’s comments about the products.

What if you don’t adjust to the new world?

Do you think you will be in business for the next 5 years?

Make it a great day!

By Kyle McGuffin

Thursday, May 6, 2010

Infographic: How Teenagers Use Mobile Phones http://ping.fm/Ja9WS

Monday, May 3, 2010

Logic+Emotion: Why Social Sharing Is Bigger Than Facebook & Twitter http://ping.fm/p8Jyb

Tuesday, April 27, 2010

Looking for a good publisher. Please recommend.

Thanks

Saturday, April 24, 2010

Sendoutcards.com


A good friend of mine Mike St.Cyr has introduced me to a most ingenious relationship management tool...actually, a very cost effective service and I wanted to share with my network. He did it by sending me an actual creative greeting card that I just had to call and compliment him on. I instantly knew I had to add the service to my offerings for my customers and clients to assist them in gaining a competitive advantage in this global economy.

What a fantastic way to manage your personal and business relationships with resounding impact. Breathe life back into the lost art of the personal touch!

Imagine, from the comfort of any computer, anywhere, anytime, to send a personalized greeting card for under a buck! Not an e-card and not just any card...a professionally printed customized card with your digital images, your own handwriting and signature. Now imagine the power of adding a gift as well!

This solution will save you time, money... and enhance your relationships. It allows you to import your client info, keep track and email reminders to you of important dates, manage direct mail campaigns.

The best way to experience Sendoutcards is to visit www.sendoutcards.com/dragonfundraising and click on "send a free card". Try it and have fun. Please provide feedback and share what you think.

Make it a great weekend!

Sincerely,

Kyle
Infographic: Instant Messaging Facts & Figures http://ping.fm/WPwwG

Wednesday, April 21, 2010

Marketing has changed drastically over the last couple of years…..For the better!

As I have developed my career in providing consultative solutions for my customers and clients I realize that a shift has happened. For the first time the consumer/customer is driving the ship. For some brands this is a scary vulnerable and uncomfortable position to be in. For others it’s invigorating. I’m leaning towards the later.

Let me share why?

We as consumers have never had so many vehicles to share and interact with our brands and most importantly give our stories good or bad with our favourite brands. We have removed the guessing to speak and hear from the sources on how we want things as consumers. Now we must use these channels to create extraordinary experiences for customers and companies. If we begin to execute on what’s in front of us every one wins! However the key element for these initiatives to be successful everyone must give for the purpose of giving.

Respect comes into play with 2010 marketing where the customer is very informed and in some cases more informed than the brand marketers…..But in this new world that’s okay and should be supported.

Why?

It’s all about passion. Let the champion users share their stories.

What’s the most powerful brand message one can have?

A customer sharing on video why they love a product or solution!

So let them share! The media vehicles are in place. On the other end of the spectrum if your community thinks the product or solution sucks embrace their feedback and learn from their comments and rebuild. What an amazing world where we can have constant engagement with our loyal followers.

Make it a great day!

By Kyle McGuffin

Marketing has changed drastically over the last couple of years…..For the better!

As I have developed my career in providing consultative solutions for my customers and clients I realize that a shift has happened. For the first time the consumer/customer is driving the ship. For some brands this is a scary vulnerable and uncomfortable position to be in. For others it’s invigorating. I’m leaning towards the later.

Let me share why?

We as consumers have never had so many vehicles to share and interact with our brands and most importantly give our stories good or bad with our favourite brands. We have removed the guessing to speak and hear from the sources on how we want things as consumers. Now we must use these channels to create extraordinary experiences for customers and companies. If we begin to execute on what’s in front of us every one wins! However the key element for these initiatives to be successful everyone must give for the purpose of giving.

Respect comes into play with 2010 marketing where the customer is very informed and in some cases more informed than the brand marketers…..But in this new world that’s okay and should be supported.

Why?

It’s all about passion. Let the champion users share their stories.

What’s the most powerful brand message one can have?

A customer sharing on video why they love a product or solution!

So let them share! The media vehicles are in place. On the other end of the spectrum if your community thinks the product or solution sucks embrace their feedback and learn from their comments and rebuild. What an amazing world where we can have constant engagement with our loyal followers.

Make it a great day!

By Kyle McGuffin

Sunday, April 18, 2010

How does Social Media fit into our lives from a business and personal world?

Since we have known of our existence we have longed for where do we come from? Two basic camps one God created everything and the other scientific “Big Bang Theory” and we moved on…. Either way we have learned to work together for remarkable achievements that have advanced our society to unheralded accomplishments. On the other side we have these strange challenges like Cancer that no matter how much money we give to this cause we are not smart enough to uncover a cure. Some people believe that we are but all the money pouring into our pharmaceutical industry would stop so cures will never be provided for all things. Does this statement contradict the concept of giving?

As human beings we know we have some physical, mental, and psychological limitations. If mastered and understood could be manipulated and taken advantage of. One of the largest countries in the world has this channel called CNN that is a leader in propaganda and I witnessed this first hand attend attending University on a scholarship as the Desert Storm war was going on. The US (CNN) talked only about successes but the rest of the world was not given this sugar coated view…..

Why?

Can we believe what we hear, view, listen too?

We trust certain sources but do we trust media empires that make their money from advertisements that want us to be certain things that satisfy a product or service.

Do you think companies like Proctor and Gamble care about our health or about making money for their shareholders?

I hope both…..Let me give you an example of an ad that is running today. Fusion razor blades providing a man’s face or a woman’s leg with 5 blades to give us the best shave a person can have….PERFECT!.....WRONG!
Why?

P&G reached a limitation that was not thought out…The blade is so good a person can use it for ever without having to buy more.

What does P&G do?

They introduce a strip that once worn means you need a new blade.

Why do we trust companies so much with are well being?

We throw it out and back to the store we go. Around and around we go. People we must stop these predictable behaviours to take control of the propaganda advertisement that fuels the best paid industry on our planet….ENTERTAINMENT!

We have ambulance workers making next to nothing that save lives every day and we pay someone that makes us laugh on TV Millions and Billions?

Why?

Millions of us watch these shows and the money flows down to the reasons why we watch.

Fair?

Not exactly….Advertisers pay to get in front of us while we watch the shows. (Most extreme Super Bowl)

How can we end this vicious cycle?

Stop watching TV and the industry busts….Or find a new way to watch TV like internet TV.

Who owns the internet?

Web TV is already here and will take over very soon.

Why?

Cable companies have been gauging us for years on a fixed cost infrastructure and now we are fed up with the low quality service and no value programming that has been dictated to us for years.

So now what?

Cable companies will suffer and they should for not keeping up to provide us with value we deserve.

Have we seen this before?

Can you say……..newspapers!? My youngest daughter will never read one and she has never typed a formal letter….Loves to read books but will learn these new ways to be informed and in this world she will be in control of what information she chooses to be pushed to her reader.

Reading the newspaper is not dead just the vehicle of buying a tree to read yesterdays news and throw away is! Especially when the same content can be read online and shared with all your colleagues and friends on all your social media choices. I can share my own experience on this topic. I was that avid newspaper reader that never thought I would give up the morning paper to read yesterdays news…..But I have and enjoy the experience even more now online so I can share with my different communities.

We no longer accept yesterday news so we know newspaper and publication business will change or they are dead…….we want everything right now!

Who can wait a day for the information?

We want instantaneous in everything…..Weight Loss, Relationships, and Money. We have no time to wait.

Who do we talk too when we want to make a major purchase?

We share with our closest circle of family and friends. Now we have our loyal network of connections, friends, followers, just a click away so use them! Let’s take control of our lives one day at a time.

The power is yours!

Make it a great day!

By Kyle McGuffin

How does Social Media fit into our lives from a business and personal world?

Since we have known of our existence we have longed for where do we come from?

Two basic camps one God created everything and the other scientific “Big Bang Theory” and we moved on…. Either way we have learned to work together for remarkable achievements that have advanced our society to unheralded accomplishments. On the other side we have these strange challenges like Cancer that no matter how much money we give to this cause we are not smart enough to uncover a cure. Some people believe that we are but all the money pouring into our pharmaceutical industry would stop so cures will never be provided for all things. Does this statement contradict the concept of giving?

As human beings we know we have some physical, mental, and psychological limitations. If mastered and understood could be manipulated and taken advantage of. One of the largest countries in the world has this channel called CNN that is a leader in propaganda and I witnessed this first hand attend attending University on a scholarship as the Desert Storm war was going on. The US (CNN) talked only about successes but the rest of the world was not given this sugar coated view…..

Why?

Can we believe what we hear, view, listen too?

We trust certain sources but do we trust media empires that make their money from advertisements that want us to be certain things that satisfy a product or service.

Do you think companies like Proctor and Gamble care about our health or about making money for their shareholders?

I hope both…..Let me give you an example of an ad that is running today. Fusion razor blades providing a man’s face or a woman’s leg with 5 blades to give us the best shave a person can have….PERFECT!.....WRONG!
Why?

P&G reached a limitation that was not thought out…The blade is so good a person can use it for ever without having to buy more.

What does P&G do?

They introduce a strip that once worn means you need a new blade.

Why do we trust companies so much with are well being?

We throw it out and back to the store we go. Around and around we go. People we must stop these predictable behaviours to take control of the propaganda advertisement that fuels the best paid industry on our planet….ENTERTAINMENT!

We have ambulance workers making next to nothing that save lives every day and we pay someone that makes us laugh on TV Millions and Billions?

Why?

Millions of us watch these shows and the money flows down to the reasons why we watch.

Fair?

Not exactly….Advertisers pay to get in front of us while we watch the shows. (Most extreme Super Bowl)

How can we end this vicious cycle?

Stop watching TV and the industry busts….Or find a new way to watch TV like internet TV.

Who owns the internet?

Web TV is already here and will take over very soon.

Why?

Cable companies have been gauging us for years on a fixed cost infrastructure and now we are fed up with the low quality service and no value programming that has been dictated to us for years.

So now what?

Cable companies will suffer and they should for not keeping up to provide us with value we deserve.

Have we seen this before?

Can you say……..newspapers!? My youngest daughter will never read one and she has never typed a formal letter….Loves to read books but will learn these new ways to be informed and in this world she will be in control of what information she chooses to be pushed to her reader.

Reading the newspaper is not dead just the vehicle of buying a tree to read yesterdays news and throw away is! Especially when the same content can be read online and shared with all your colleagues and friends on all your social media choices. I can share my own experience on this topic. I was that avid newspaper reader that never thought I would give up the morning paper to read yesterdays news…..But I have and enjoy the experience even more now online so I can share with my different communities.

We no longer accept yesterday news so we know newspaper and publication business will change or they are dead…….we want everything right now!

Who can wait a day for the information?

We want instantaneous in everything…..Weight Loss, Relationships, and Money. We have no time to wait.

Who do we talk too when we want to make a major purchase or decision?

We share with our closest circle of family and friends. Now we have our loyal network of connections, friends, followers, just a click away so use them! Let’s take control of our lives one day at a time.

The power is yours!

Make it a great day!

By Kyle McGuffin

Thursday, April 15, 2010

How are you GIVING back to society?


We know that life has laws. We know that achievement has laws. If you ask anyone that achieved a goal in life how did you do it? They will usually share; hard work, determination, goals, vision, many failures and the most important an attitude that failing to achieve the goal is not an option. It’s our choice. At some point in our lives we realize that we must fail to achieve. I know that I have done my share of failures and will do many more.

In order for you to achieve you must focus on doing something truly remarkable and better than anyone else. If it was easy to do everyone would do it. The most difficult part is getting back on the horse and staying focused on your goal. Every one of us has overcome a hurdle in life and achieved. We are all capable of achieving a goal or dream in our lives and the day you believe this will be the day that you will never look back to the fears in your own life.

To prove this concept I’m writing a book following the laws of success and incorporating these social media technologies to reach as many people in the world as possible. I plan on demonstrating the concept and prove the power of social media can expedite your success if used correctly. If I know the outcome because I will be applying the formula of success and failure is not an option I will succeed. As I type this blog I sit in my house with a beautiful view of a great sunny day. I had breakfast with my daughter and made her lunch. I have been working on my mission in life over the last two years knowing and believing in my purpose and quest in life are to help others by giving. I know that anything can be achieved if you focus on your goal(s) every day. Each to their own but I keep my goals written down on piece of paper in my wallet. The famous Ernest Nightingale the pioneer of achievement provided me this tip. You can get his CD record recording any where. Highly recommend listening too it. I keep mine in the car so when I have a set back I play it to keep me focused on my goals. He provided a 30 day test. Start yours today.

I have seen a need in this world for vision and clarity and most importantly focus. In the old days most of our parents and grandparents went to church but now most of us do not attend. (Statistical #’s only) We really have no governing body other than our criminal laws for our actions and the powers of the universe that we as humans have not uncovered but something else is out there spiritually. This is where many people’s spirituality or religious belief fulfills. Let me give you an example. How many times have you picked up the phone and the person you were thinking about is on the other line? Sometimes it has not even rung….LOL! I know this has happened too you… chance, fate, or destiny?

For me focus meant having a goal of playing soccer and my desire to play for my country in the Jr. World Cup and then a desire and focus to have a soccer scholarship and always wanting to be the best player I could be. Three knee surgeries later focused on academics and building a network of great people that I could call upon to drive value. My focus on these goals caused me to achieve. It was not until 2006 and I had a near death car accident that really made me reflect to who I was and where I was going. I will never forget hugging my girls when I got home from the hospital and not wanting to let them go. I realized that the powers above were giving me a warning that I was not on the right path. My focus or path was financial only. WRONG! What if I died that day? What would have happened to my girls? I was being selfish in thinking that climbing a corporate tower and making more money and spending less time with my family was the goal of life to achieve that financial freedom we see presented around us every day. Let me share you a secret that nearly cost me my life and my daughters their father…..MONEY is not what life is about. GIVING is what life’s all about. Fortunately I have uncovered this belief now in my thirties. I have plenty of time on this planet to make things happen and pass off to my children and next generations to come and know the mission will continue on. The bible teaches us about giving and Jesus giving (the ultimate sacrifice one can give) his life for civilization. What about all the soldiers fighting for their countries right now sacrificing their lives some where in the world for all of us? What about all the men and women that place themselves in danger every day for our safety and protection? These are the ultimate sacrifices. No strings just pure giving. Next time you see a man or lady in uniform say thanks! Just a little thank you can go along way!

Now I want to change my direction and dedicate my life to helping others. This is why I’m writing a book to share my findings that many of you already know. We only receive what we give. If we don’t contribute to society or an association we will not receive anything from the experience. This is another law of the Universe that cannot be broken.

The web turned 40 this year and we have now uncovered some true powers of this global information highway that nobody owns. Now with a click of the button we can share information with our community that does not have to be truthful or real but because we feel it should be shared? Notice the “Truthful” word. Be careful lots of chatter and it’s important for us as individuals and as companies to ask ourselves where this information came from and if this is a credible source. We have social media tools and applications at are finger tips. Now we must make a decision to what we do with these tools. Some people want to bring in the regulators because that’s what we are used too. Always people telling us what we can or can not do. What if the world has changed now and we know right from wrong and we do not want regulatory agencies telling us what we can and can not do. Why do we want regulators? Now we are always just a click away from sending a message/tweet to millions of people all over the world. In life we always have a choice and history repeats itself so we know some people will use this new power to bring greatness and touch many people’s lives. We will have criminals that will try and cheat our universe and end up back behind bars or on the run. Let’s focus on the positive. We have never been in such a great position to truly achieve greatness in what ever we want in our own lives by giving to fellow citizens. The possibilities are endless.

Imagine if we could have families register in a system on line that would notify the world that they need some type of assistance and immediately we could assist. The Web has allowed us to do this. Why don’t we do this today? Take action today and start something in your community that involves giving to the less fortunate by leveraging the power of these new tools to reach others. We must start some where and it’s up to us to carry the torch forward and GIVE!

Make it a great day!

By Kyle McGuffin

How are you GIVING back to society?

We know that life has laws. We know that achievement has laws. If you ask anyone that achieved a goal in life how did you do it? They will usually share; hard work, determination, goals, vision, many failures and the most important an attitude that failing to achieve the goal is not an option. It’s our choice. At some point in our lives we realize that we must fail to achieve. I know that I have done my share of failures and will do many more.

In order for you to achieve you must focus on doing something truly remarkable and better than anyone else. If it was easy to do everyone would do it. The most difficult part is getting back on the horse and staying focused on your goal. Every one of us has overcome a hurdle in life and achieved. We are all capable of achieving a goal or dream in our lives and the day you believe this will be the day that you will never look back to the fears in your own life.

To prove this concept I’m writing a book following the laws of success and incorporating these social media technologies to reach as many people in the world as possible. I plan on demonstrating the concept and prove the power of social media can expedite your success if used correctly. If I know the outcome because I will be applying the formula of success and failure is not an option I will succeed. As I type this blog I sit in my house with a beautiful view of a great sunny day. I had breakfast with my daughter and made her lunch. I have been working on my mission in life over the last two years knowing and believing in my purpose and quest in life are to help others by giving. I know that anything can be achieved if you focus on your goal(s) every day. Each to their own but I keep my goals written down on piece of paper in my wallet. The famous Ernest Nightingale the pioneer of achievement provided me this tip. You can get his CD record recording any where. Highly recommend listening too it. I keep mine in the car so when I have a set back I play it to keep me focused on my goals. He provided a 30 day test. Start yours today.

I have seen a need in this world for vision and clarity and most importantly focus. In the old days most of our parents and grandparents went to church but now most of us do not attend. (Statistical #’s only) We really have no governing body other than our criminal laws for our actions and the powers of the universe that we as humans have not uncovered but something else is out there spiritually. This is where many people’s spirituality or religious belief fulfills. Let me give you an example. How many times have you picked up the phone and the person you were thinking about is on the other line? Sometimes it has not even rung….LOL! I know this has happened too you… chance, fate, or destiny?

For me focus meant having a goal of playing soccer and my desire to play for my country in the Jr. World Cup and then a desire and focus to have a soccer scholarship and always wanting to be the best player I could be. Three knee surgeries later focused on academics and building a network of great people that I could call upon to drive value. My focus on these goals caused me to achieve. It was not until 2006 and I had a near death car accident that really made me reflect to who I was and where I was going. I will never forget hugging my girls when I got home from the hospital and not wanting to let them go. I realized that the powers above were giving me a warning that I was not on the right path. My focus or path was financial only. WRONG! What if I died that day? What would have happened to my girls? I was being selfish in thinking that climbing a corporate tower and making more money and spending less time with my family was the goal of life to achieve that financial freedom we see presented around us every day. Let me share you a secret that nearly cost me my life and my daughters their father…..MONEY is not what life is about. GIVING is what life’s all about. Fortunately I have uncovered this belief now in my thirties. I have plenty of time on this planet to make things happen and pass off to my children and next generations to come and know the mission will continue on. The bible teaches us about giving and Jesus giving (the ultimate sacrifice one can give) his life for civilization. What about all the soldiers fighting for their countries right now sacrificing their lives some where in the world for all of us? What about all the men and women that place themselves in danger every day for our safety and protection? These are the ultimate sacrifices. No strings just pure giving. Next time you see a man or lady in uniform say thanks! Just a little thank you can go along way!

Now I want to change my direction and dedicate my life to helping others. This is why I’m writing a book to share my findings that many of you already know. We only receive what we give. If we don’t contribute to society or an association we will not receive anything from the experience. This is another law of the Universe that cannot be broken.

The web turned 40 this year and we have now uncovered some true powers of this global information highway that nobody owns. Now with a click of the button we can share information with our community that does not have to be truthful or real but because we feel it should be shared? Notice the “Truthful” word. Be careful lots of chatter and it’s important for us as individuals and as companies to ask ourselves where this information came from and if this is a credible source. We have social media tools and applications at are finger tips. Now we must make a decision to what we do with these tools. Some people want to bring in the regulators because that’s what we are used too. Always people telling us what we can or can not do. What if the world has changed now and we know right from wrong and we do not want regulatory agencies telling us what we can and can not do. Why do we want regulators? Now we are always just a click away from sending a message/tweet to millions of people all over the world. In life we always have a choice and history repeats itself so we know some people will use this new power to bring greatness and touch many people’s lives. We will have criminals that will try and cheat our universe and end up back behind bars or on the run. Let’s focus on the positive. We have never been in such a great position to truly achieve greatness in what ever we want in our own lives by giving to fellow citizens. The possibilities are endless.

Imagine if we could have families register in a system on line that would notify the world that they need some type of assistance and immediately we could assist. The Web has allowed us to do this. Why don’t we do this today? Take action today and start something in your community that involves giving to the less fortunate by leveraging the power of these new tools to reach others. We must start some where and it’s up to us to carry the torch forward and GIVE!

By Kyle McGuffin

Wednesday, April 14, 2010

http://ping.fm/e3O7p
Thanks Mike St. Cyr for sharing this great inspirational video. Will Smith has life under control do you?

Monday, March 29, 2010

We will be in London all day on Tuesday. Look forward to seeing you.

Saturday, March 27, 2010

Seth's Blog: Finding your brand essence http://ping.fm/Cf91v

Thursday, March 25, 2010

Seth's Blog: What you can learn from a lousy teacher... http://ping.fm/0o7km

Friday, March 12, 2010

Does the formula for a successful relationship change with or without social media?

I think the answer is no.

If you agree, then we know where this is going!

We are developing relationships to levels that we have never seen before. Why?

We never had this 40 year old web infrastructure that never sleeps. Once you get to this type of relationship everyone wants to participate to fulfill their personal needs and the community needs. Think about your last major purchase. Why did you buy?

Necessity?

Need?

Want?

How were you influenced to feel good about the purchase?

Check with friends or family?

Somewhere in the process you accepted that the price was worth the value and bought into the product or community. That is a form of commitment. Since you have now made an investment in the community you may want to participate. Why? You have time and money invested and now you have an opportunity to add your mark/flavor. This last point is why social media has just begun.

What is happening in the corporate world?

What is the morale of a typical employee?

Do they feel appreciated?
Does the company show their appreciation?

How’s the relationship today between employers and employees?

Using social media channels corporations can begin to repair the damage going on with the gap between executives and entry level workers. The closer we can bring CEO’s to employers the better the products/services will become for our customers/community.

By Kyle McGuffin

Where are we going with Social Media?

Does the formula for a successful relationship change with or without social media?

I think the answer is no.

If you agree, then we know where this is going!

We are developing relationships to levels that we have never seen before. Why?

We never had this 40 year old web infrastructure that never sleeps. Once you get to this type of relationship everyone wants to participate to fulfill their personal needs and the community needs. Think about your last major purchase. Why did you buy?

Necessity?

Need?

Want?

How were you influenced to feel good about the purchase?

Check with friends or family?

Somewhere in the process you accepted that the price was worth the value and bought into the product or community. That is a form of commitment. Since you have now made an investment in the community you may want to participate. Why? You have time and money invested and now you have an opportunity to add your mark/flavor. This last point is why social media has just begun.

What is happening in the corporate world?

What is the morale of a typical employee?

Do they feel appreciated?
Does the company show their appreciation?

How’s the relationship today between employers and employees?

Using social media channels corporations can begin to repair the damage going on with the gap between executives and entry level workers. The closer we can bring CEO’s to employers the better the products/services will become for our customers/community.

By Kyle McGuffin

Wednesday, March 10, 2010

What is your Purple Cow?

First thing, go out and buy Seth Godin’s books Purple Cow and The Prize Inside. It will be one of the best investments you can make in sales and should help you change your life and mindset. I know what you are thinking…No Seth is not paying me to say this. The pleasure is mine.

The days of print advertising and everyone buys because they see it on TV are over. With the internet reaching 40 and social media allowing viral impacts on a click of the button business has changed. Why does this matter to a Sales Professional?

You must differentiate yourself from all the noise. You must dare to be different or you will be left behind. The only way one will catch attention is to be remarkable or have a remarkable product and/or service that stand’s out from the pack or take something that people are doing today and make it remarkable. I’m working with Venmark and http://ping.fm/epFUr to revolutionize the visual display business. We actually pay the locations to advertise on their screens. Can you imagine making money on your TVs in your store? Why not? That is happening today.

I’m working with Eva who runs a non-profit newspaper called http://ping.fm/n0dV3 Brilliant! How many of us know someone that will NOT watch news because it’s so depressing. Eva created a paper that focuses on the positive. This is what we want. Now we must help her by supporting this paper and advertise in such a great uplifting concept. Anything you can do to help would be appreciated.

Status Quo is not an option or your business will be dead.

Look at all the head hunters running around realizing that their 15-30 points days are over. This little application called LinkedIn that has all connections and references all in one place has taken over. Then there is the headhunter who saw the purple cow and created his own business right on LinkedIn called HigherBracket. Brilliant!




Does your company have a Facebook fan page? Today I checked the count of people on Facebook….400 Million Users and counting. That means larger population that the USA and climbing…..The world has changed like it or not. Real estate agents making their 2.5 percent because….? We have a think called Kijiji that people are flocking too and not to mention the entire business model is under review. The top agents will figure out their purple cow.

Why?

These jobs do not provide the value that the people doing them request. If you are a real estate agent change the playing field. Dare to be different. Steve Hamre with Remax Hamre out of Ottawa is sending out house announcements via Facebook. Brilliant! Why not? If we have learned that big ticket items are made by confiding in family or friends this is a perfect place to share real estate announcements.

My profession in technology sales is cleaning house of all the overhead and reducing salaries because they can. Every day I get calls from my network looking for work. We must create are next job in 2010. We have the entire world all connected looking to be blown away with a truly remarkable person, product or service. The time is now.

What are you going to do today that will solidify your position within your corporation?

So what can you do today to leverage these great times?

Anything you want!

So get focused and start building your own brand and take your own life into your hands! Rewrite the rules and be truly remarkable!

Thank you Seth Godin for reminding us what it’s all about.

By Kyle McGuffin

Saturday, March 6, 2010

Making a difference one day at time!

Today I want to discuss our education system. Found a great article written by Barbara Pytel back in 2006. Let’s start making changes to truly make our planet a better place for our friends and families.

Best Time of Day to Learn
Worst and Best Times of the Day
Aug 5, 2006 Barbara Pytel

Dunn and Dunn research has found the best time of day for learning. The results are surprising. Prime time for learning in our population is not 8:30-3:30 p.m.



Dunn and Dunn has learned that optimal times for learning fall into four categories.
• 30% of the population learned best in the morning hours. These people are the ones that wake up and are ready to absorb new information.
• 30% of the population learns best in the afternoon. They come to life after lunch.
• 30% of the population learns best in the evening. We refer to them as "night owls."
• 10% show no preference. They seem to learn whenever it is necessary to learn.

So, in the morning there is a possibility of 40% of the students at their peak. In the afternoon, 40%. That leaves a possibility of 40% of students learning best when school is no longer in session. So, the long standing opinion that reading and math must be taught in the morning may not be valid.

Student Energy vs. Teacher Energy
Dunn and Dunn also learned that student energy is highest right after lunch. Good to know. However, teacher energy is lowest after lunch. This combination results in active students with tired teachers. Statistics show that discipline problems are the greatest immediately after lunch.
As students learn which time is best for them, they can utilize that time for optimal gain. Students that know they are night owls, may do the bulk of homework at that time. Afternoon students should probably study when they get home from school. Morning students are the ones that can get up an hour early and review information one more time before a test.


Read more at Suite101: Best Time of Day to Learn: Worst and Best Times of the Day http://educationalissues.suite101.com/article.cfm/best_time_of_day_to_learn#ixzz0hQCyqiQZ

If the future is our children would it make sense to assess each child and create a program for each child’s ability to learn?

So why do we keep this ancient educational program going with the same times that worked for farmers to have their children work in the fields after school? Last I checked none of are kids are working in the fields? Let’s start making changes that make our planet a better place to live.

By Kyle McGuffin

Sunday, February 28, 2010

Go Canada Go! To show our support to our Canadian Achievement in GOLD medals We are offering free social media assessments to all our Fans on Bay Street Solutions Facebook Fan Page. Sign up today. Go Canada Go! GOLD!

Monday, February 15, 2010

Proud to be Canadian!

Do you believe? What an incredible site in bringing a nation together. If you have a pulse you must feel the Olympic air and the tingle of a country coming together to celebrate the Olympics and national unity. We have our first gold and now we are inspired to achieve more than ever. What an incredible event that makes us realize the importance of dreams and goals. When you focus and set your mind on anything it can be achieved. Please stay focused on your goals and let these Olympics inspire you to never give up. Always focus on the positive.

Let’s bond as fellow citizens and cherish an event that brings global unity and peace. As a person that had an opportunity to represent our country it is a proud moment to be Canadian and share these national unity feelings with my daughters! Share these amazing days with your family and feel the Olympic energy and let it power you to your goal achievements.

Go Canada Go!

Make it a great day!

By Kyle McGuffin

Thursday, February 4, 2010

How accessible are you to your customers?


If your answer is not easily…..FIX IT! We live in an era that does not tolerate any delay or challenges in connecting with someone. Today is Facebook’s 6th Birthday and with 350M+ users and counting the time is now to build your on-line presence. With one click of a button we can reach the world with any comments or statements.

If you are in sales would you not want to leverage the internet with instant global coverage? The web does not sleep. So you could be doing business transactions 24 hrs 365 days a year. Does your company have this capability? If not you should enable the power of the web!

When was the last time you googled yourself, company on the major search engines? What comes up? You have a brand and a trail of your content online. It is your responsibility to manage and develop the online CV you want others to portray. If you do not take the time to manage others will and chances are they will not be so kind.

Start building your www CV today.

Make it a great day!

By Kyle McGuffin

How accessible are you to your customers?

If your answer is not easily…..FIX IT! We live in an era that does not tolerate any delay or challenges in connecting with someone. Today is Facebook’s 6th Birthday and with 350M+ users and counting the time is now to build your on-line presence. With one click of a button we can reach the world with any comments or statements.

If you are in sales would you not want to leverage the internet with instant global coverage? The web does not sleep. So you could be doing business transactions 24 hrs 365 days a year. Does your company have this capability? If not you should enable the power of the web!

When was the last time you googled yourself, company on the major search engines? What comes up? You have a brand and a trail of your content online. It is your responsibility to manage and develop the online CV you want others to portray. If you do not take the time to manage others will and chances are they will not be so kind.

Start building your www CV today.

Make it a great day!

By Kyle McGuffin

Tuesday, February 2, 2010

We will be downtown Toronto today in a series of meetings. As always 416-627-8631 to reach us. Make it a great day!

Sunday, January 31, 2010

The Fringe Benefits of Failure, and the Importance of Imagination | Harvard Magazine http://ping.fm/2sv6h
Are you making the decision process SIMPLE for your customers?

How many of us would like to over achieve our numbers/goals? Next time you go see your potential customers think about the process from their eyes/shoes.

Why do they need your product or service? Will this purchase assist in achieving their goals faster? What are the compelling events that make this purchase at the top of the list? How does this make the customer money or save the customer money? At the end of the day isn’t this why people buy?

You should be going in ready to close the transaction so have all the necessary paperwork. The worst thing that you can do is a buyer that has to do work for the transaction to be complete or make them wait…! At any time the customer could say “forget it!” especially in these financial times.

Budgets are being cut all the time. Highly recommend leading with an agenda so there is no mystery to why you are meeting and this will provoke dialogue. If you need assistance on creating an agenda I can assist you. A friend of mine, Steve Walmsley wrote a great book that hits the mark on this topic. “Stop Selling…Do Something Valuable”. A very easy read and will assist you in how you can create an effective agenda thus achieving your goals.

The next time you ask for the business make sure you are ready to provide the product or service. It’s that simple.

Make it a great day!

By Kyle McGuffin

Sunday, January 17, 2010

http://ping.fm/cBJRY
Remember what your mother taught you. Treat others the way you want to be treated. It will help your career. Enjoy!

Thursday, January 14, 2010

How's your companies social media strategy? Found some great tips in Mashable to assist. http://ping.fm/OV2bm

Wednesday, January 13, 2010

Cable companies get worried.
http://ping.fm/XL9x5
Some great tips to follow in crafting your social media strategy. http://ping.fm/QT3YC
Kicking off 2010 with Tealeaf software introduction meetings. We will be in Toronto January 12-14th. Hows your web conversion rate? Tealeaf can help. Tealeaf provides visibility, insight, and answers for companies doing business online. Tealeaf's powerful customer experience analytics empower companies to optimize ebusiness by eliminating obstacles that block successful conversions or completion of business processes. Its deep insight enables you to answer many of the most compelling, yet difficult questions that plague ebusiness executives: "Why are my conversion rates down?" "Why is my business growth not over-achieving against market growth rates?" "Why can't we resolve more customer issues in our web call centers?" Book your meeting times today! Find out how Manulife are using these solutions.

Sunday, January 10, 2010

Are you ready for fun!? Great video to help focus and kick off 2010.
http://ping.fm/bP7f6