Sunday, January 31, 2010

The Fringe Benefits of Failure, and the Importance of Imagination | Harvard Magazine
Are you making the decision process SIMPLE for your customers?

How many of us would like to over achieve our numbers/goals? Next time you go see your potential customers think about the process from their eyes/shoes.

Why do they need your product or service? Will this purchase assist in achieving their goals faster? What are the compelling events that make this purchase at the top of the list? How does this make the customer money or save the customer money? At the end of the day isn’t this why people buy?

You should be going in ready to close the transaction so have all the necessary paperwork. The worst thing that you can do is a buyer that has to do work for the transaction to be complete or make them wait…! At any time the customer could say “forget it!” especially in these financial times.

Budgets are being cut all the time. Highly recommend leading with an agenda so there is no mystery to why you are meeting and this will provoke dialogue. If you need assistance on creating an agenda I can assist you. A friend of mine, Steve Walmsley wrote a great book that hits the mark on this topic. “Stop Selling…Do Something Valuable”. A very easy read and will assist you in how you can create an effective agenda thus achieving your goals.

The next time you ask for the business make sure you are ready to provide the product or service. It’s that simple.

Make it a great day!

By Kyle McGuffin

Sunday, January 17, 2010
Remember what your mother taught you. Treat others the way you want to be treated. It will help your career. Enjoy!

Thursday, January 14, 2010

How's your companies social media strategy? Found some great tips in Mashable to assist.

Wednesday, January 13, 2010

Cable companies get worried.
Some great tips to follow in crafting your social media strategy.
Kicking off 2010 with Tealeaf software introduction meetings. We will be in Toronto January 12-14th. Hows your web conversion rate? Tealeaf can help. Tealeaf provides visibility, insight, and answers for companies doing business online. Tealeaf's powerful customer experience analytics empower companies to optimize ebusiness by eliminating obstacles that block successful conversions or completion of business processes. Its deep insight enables you to answer many of the most compelling, yet difficult questions that plague ebusiness executives: "Why are my conversion rates down?" "Why is my business growth not over-achieving against market growth rates?" "Why can't we resolve more customer issues in our web call centers?" Book your meeting times today! Find out how Manulife are using these solutions.

Sunday, January 10, 2010

Are you ready for fun!? Great video to help focus and kick off 2010.