Saturday, June 18, 2011

What wakes you up in the Morning?

Listened to Bill Taylor (The co-founder of Fast Company. Taylor (who no longer works at Fast Company) has authored two best-selling business book (Mavericks At Work and Practically Radical), is a professor at Babson Collegeand a columnist for The Guardian newspaper.) speak at a function about the key thing that companies need to focus on and he believes this is creating an emotional connection with your community. The day of speeds and feeds are over. We must entice consumers by demonstrating that we have a unique and untraditional way to do things. So starting today dare to be different if you want a different outcome. Not only be different be incredible. Not only incredible be unforgettable.

Look at banking. A business that makes money on our money! Making record breaking profits on charging us more than the value we receive. We must revise our banking and not tolerate these fees. We need a bank to step up from the norm and demonstrate they want our business. Who will be first….? Who will dare to be different?

We look at Insurance companies receiving our monthly premiums for the day we die and allowing our loves ones to have access to the money….Great concept. Have you ever tried to reach someone in these institutions? Did you feel like they were doing you a favor? What happens when no one claims these funds? Do they try to find us? What happens when we miss a monthly payment...? Policy ends…Is this fair? This structure is not appropriate at this time. We want more flexibility and new services that meet today’s needs. Dare to be different. What insurance company has the guts to stand up and revolutionize the Insurance industry?

The truth is, every product or service has this opportunity right in front of them but elect to play it safe, no risk, but then no return.

Let’s see who demonstrates to the people they want our business. I will end this entry with two powerful statements/questions from Bill.

“Don’t limit what you know today by innovation to imagine.”

“Am I learning as fast as the world is changing?”

Make it a great day!

By Kyle McGuffin

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