Can you imagine a world where we do not guess or hope on anything? A world where we can monitor and measure everything? Guess what? We live in this new world and it’s from the 40 year old internet called the World Wide Web. Accountability and Relevant Content is KING!
What does this mean?
Everything is quantifiable. No more spending 5.4B on R&D and hope that someone buys your product! What a waste of money! We all have the power and the tools to measure everything.
Why have we not started doing this? Mediocrity? Fear of change?
Let’s get started today! Let’s start a new and amazing revolution leveraging all our internet powers and customer thoughts and comments to make something and everything truly remarkable.
Below is the link to Avinash’s blog post. The challenge has been made by Arvinash. Bring this post to your superiors and ask if your company is taking advantage of what is in front of you? Let’s all achieve our goals and dreams!
Stay tuned to a June 8th major announcement from BayStreetSolutions.NET
http://www.kaushik.net/avinash/2010/06/online-marketing-faith-based-initiative-fix.html
Enjoy!
Make it a great day!
By Kyle McGuffin
Showing posts with label Sales. Show all posts
Showing posts with label Sales. Show all posts
Wednesday, June 2, 2010
Wednesday, April 21, 2010
Marketing has changed drastically over the last couple of years…..For the better!
As I have developed my career in providing consultative solutions for my customers and clients I realize that a shift has happened. For the first time the consumer/customer is driving the ship. For some brands this is a scary vulnerable and uncomfortable position to be in. For others it’s invigorating. I’m leaning towards the later.
Let me share why?
We as consumers have never had so many vehicles to share and interact with our brands and most importantly give our stories good or bad with our favourite brands. We have removed the guessing to speak and hear from the sources on how we want things as consumers. Now we must use these channels to create extraordinary experiences for customers and companies. If we begin to execute on what’s in front of us every one wins! However the key element for these initiatives to be successful everyone must give for the purpose of giving.
Respect comes into play with 2010 marketing where the customer is very informed and in some cases more informed than the brand marketers…..But in this new world that’s okay and should be supported.
Why?
It’s all about passion. Let the champion users share their stories.
What’s the most powerful brand message one can have?
A customer sharing on video why they love a product or solution!
So let them share! The media vehicles are in place. On the other end of the spectrum if your community thinks the product or solution sucks embrace their feedback and learn from their comments and rebuild. What an amazing world where we can have constant engagement with our loyal followers.
Make it a great day!
By Kyle McGuffin
Let me share why?
We as consumers have never had so many vehicles to share and interact with our brands and most importantly give our stories good or bad with our favourite brands. We have removed the guessing to speak and hear from the sources on how we want things as consumers. Now we must use these channels to create extraordinary experiences for customers and companies. If we begin to execute on what’s in front of us every one wins! However the key element for these initiatives to be successful everyone must give for the purpose of giving.
Respect comes into play with 2010 marketing where the customer is very informed and in some cases more informed than the brand marketers…..But in this new world that’s okay and should be supported.
Why?
It’s all about passion. Let the champion users share their stories.
What’s the most powerful brand message one can have?
A customer sharing on video why they love a product or solution!
So let them share! The media vehicles are in place. On the other end of the spectrum if your community thinks the product or solution sucks embrace their feedback and learn from their comments and rebuild. What an amazing world where we can have constant engagement with our loyal followers.
Make it a great day!
By Kyle McGuffin
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